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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua; Hauser, John R. - In: Management science : journal of the Institute for … 31 (1985) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10002116630