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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
12
Germany
11
Market research
10
Theorie
9
Theory
9
Lieferantenmanagement
7
Supplier relationship management
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Beziehungsmarketing
6
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6
Luxury goods
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Luxusgüter
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Relationship marketing
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Russland
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Brand management
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Kulturelle Identität
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Markenführung
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Mobile communications
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Decision theory
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Lieferkette
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Management information system
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Management-Informationssystem
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Spain
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Supply chain
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B-to-B-Marketing
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Wagner, Ralf
11
Decker, Reinhold
6
Falkenreck, Christine
2
Scholz, Sören W.
2
Temme, Thorsten
2
Beinke, Kai-Stefan
1
Knauff, Nicole
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Scholz, Sören
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Diskussionsarbeit
6
Corporate reputation review : an international journal
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
11
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1
Die Behandlung fehlender Werte in der angewandten Marktforschung
Wagner, Ralf
;
Temme, Thorsten
;
Decker, Reinhold
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 395-417
Persistent link: https://www.econbiz.de/10001363787
Saved in:
2
Data Warehouse - ein Instrument für Marktforschung und Management?
Decker, Reinhold
;
Wagner, Ralf
;
Knauff, Nicole
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
42
(
1998
)
5
,
pp. 172-176
Persistent link: https://www.econbiz.de/10001255787
Saved in:
3
Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens
Decker, Reinhold
;
Wagner, Ralf
-
2002
Persistent link: https://www.econbiz.de/10001678503
Saved in:
4
Autonomous environmental scanning on the world wide web
Scholz, Sören W.
;
Wagner, Ralf
-
2005
Persistent link: https://www.econbiz.de/10003047611
Saved in:
5
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
Saved in:
6
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
Saved in:
7
Linear and nonlinear biplots of strategic uncertainty and scanning behavior
Wagner, Ralf
;
Scholz, Sören W.
-
2007
Persistent link: https://www.econbiz.de/10003652522
Saved in:
8
Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung
Wagner, Ralf
-
1997
Persistent link: https://www.econbiz.de/10013385317
Saved in:
9
Log-lineare Modelle in der Marktforschung
Decker, Reinhold
-
1998
Persistent link: https://www.econbiz.de/10013385340
Saved in:
10
Good odd prices and better odd prices : an empirical investigation
Wagner, Ralf
;
Wendling, Michael
;
Beinke, Kai-Stefan
-
2002
Persistent link: https://www.econbiz.de/10013385394
Saved in:
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