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Innovation search fields with Lead Users
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - 2001
Close orientation with the market is essential for innovation success! Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is...
Persistent link: https://www.econbiz.de/10010308092
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Innovation search fields with Lead Users
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - Institut für Technologie- und Innovationsmanagement, … - 2001
Close orientation with the market is essential for innovation success! Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is...
Persistent link: https://www.econbiz.de/10009646535
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Characteristics of innovating users in a consumer goods field : an empirical study of sport-related product consumers
Lüthje, Christian - In: Technovation : the international journal of … 24 (2004) 9, pp. 683-695
Persistent link: https://www.econbiz.de/10002225698
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Search fields for radical innovations involving market research
Herstatt, Cornelius - 2001 - [Elektronische Ressource]
"Strong market orientation is essential for innovation success!" Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently...
Persistent link: https://www.econbiz.de/10009424510
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Search fields for radical innovations involving market research
Herstatt, Cornelius - 2001
Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...
Persistent link: https://www.econbiz.de/10010308113
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Search fields for radical innovations involving market research
Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement, … - 2001
Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...
Persistent link: https://www.econbiz.de/10009646582