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Marktforschung
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Lessig, V. Parker
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Tollefson, John O.
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Washington State University
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Journal of marketing research : JMR
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Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
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Washington State University (Pullman). College of Economics and Business: Bureau of Economic and Business Research. Study
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Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker
-
1971
Persistent link: https://www.econbiz.de/10000615842
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2
A consistency between two different market segmentation approaches
Lessig, V. Parker
- In:
Review of business and economic research : RBER ; a …
11
(
1975/76
)
2
,
pp. 82-88
Persistent link: https://www.econbiz.de/10002375388
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3
Market segmentation through numerical taxonomy
Lessig, V. Parker
;
Tollefson, John O.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 480-487
Persistent link: https://www.econbiz.de/10002375414
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