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From CAPI to HAPPI : a scenario for the future and its implications for research
Samuels, John Malcolm - 1994
Persistent link: https://www.econbiz.de/10000921529
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The contribution of research to General Motors' corporate communications strategy in the UK
Fountain, Eric - In: Journal of the Market Research Society : JMRS 28 (1986) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10001051045