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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
35
Konsumentenverhalten
34
Market research
16
Theorie
16
Theory
16
Deutschland
15
Germany
14
Brand image
10
Brand management
10
Markenführung
10
Relationship marketing
10
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9
Conjoint analysis
8
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Markenimage
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Russia
8
Brand
7
Decision
7
Entscheidung
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7
Informationsverhalten
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Lieferantenmanagement
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Markenartikel
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Russland
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Supplier relationship management
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Direct marketing
6
Direktmarketing
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Luxury goods
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Luxusgüter
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Management information system
6
Management-Informationssystem
6
Cultural identity
5
Decision theory
5
Entscheidungstheorie
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Kulturelle Identität
5
Literature review
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5
Marketingmanagement
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English
9
German
8
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Wagner, Ralf
13
Decker, Reinhold
9
Meißner, Martin
4
Scholz, Sören W.
3
Falkenreck, Christine
2
Pfeiffer, Jella
2
Temme, Thorsten
2
Beinke, Kai-Stefan
1
Dietrich, Holger
1
Knauff, Nicole
1
Peukert, Christian
1
Pfeiffer, Thies
1
Scholz, Sören
1
Steiner, Michael
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Wendling, Michael
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Diskussionsarbeit
6
Marketing : ZFP ; journal of research and management
2
Corporate reputation review : an international journal
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
17
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1
Autonomous environmental scanning on the world wide web
Scholz, Sören W.
;
Wagner, Ralf
-
2005
Persistent link: https://www.econbiz.de/10003047611
Saved in:
2
Linear and nonlinear biplots of strategic uncertainty and scanning behavior
Wagner, Ralf
;
Scholz, Sören W.
-
2007
Persistent link: https://www.econbiz.de/10003652522
Saved in:
3
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
4
Die Behandlung fehlender Werte in der angewandten Marktforschung
Wagner, Ralf
;
Temme, Thorsten
;
Decker, Reinhold
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 395-417
Persistent link: https://www.econbiz.de/10001363787
Saved in:
5
Data Warehouse - ein Instrument für Marktforschung und Management?
Decker, Reinhold
;
Wagner, Ralf
;
Knauff, Nicole
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
42
(
1998
)
5
,
pp. 172-176
Persistent link: https://www.econbiz.de/10001255787
Saved in:
6
Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens
Decker, Reinhold
;
Wagner, Ralf
-
2002
Persistent link: https://www.econbiz.de/10001678503
Saved in:
7
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
Saved in:
8
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
Saved in:
9
Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung
Wagner, Ralf
-
1997
Persistent link: https://www.econbiz.de/10013385317
Saved in:
10
Log-lineare Modelle in der Marktforschung
Decker, Reinhold
-
1998
Persistent link: https://www.econbiz.de/10013385340
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