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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault jr., William D. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10002037237
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Validation of discriminant analysis in marketing research
Crask, Melvin R.; Perreault, William D. - 2007
Persistent link: https://www.econbiz.de/10003541089
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Marketing research : principles and applications
Crask, Melvin; Fox, Richard J.; Stout, Roy Gene - 1995
Persistent link: https://www.econbiz.de/10004197258
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An investigation of the relationship between the number of response categories and scale sensitivity
Contractor, Sunil H.; Fox, Richard J. - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 23-35
Persistent link: https://www.econbiz.de/10009233561