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Consumer escapism : scale development, validation, and physiological associations

Orazi, Davide C.; Ma, Kit Yi; Derksen, Tim; Murray, Kyle B. - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014299194

Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw

Schweiger, Günter - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 93-118). 1996

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An Extended Random Coefficients Model, with Application to Metric Conjoint Analysis

Elrod, Terry; Häubl, Gerald - 2013

The authors present a modeling technology that extends the standard random coefficients model (RCM) by allowing for (1) error variance heterogeneity, (2) a parsimonious, factor-analytic representation of coefficient heterogeneity, and (3) the estimation of one or more unobserved predictors. The...

Persistent link: https://www.econbiz.de/10014116869

Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting

Usta, Murat; Häubl, Gerald - In: Journal of marketing research : JMR 48 (2011) 2, pp. 403-412

Persistent link: https://www.econbiz.de/10008988428

Choice under restrictions

Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 183-199

Persistent link: https://www.econbiz.de/10003774239