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Marktforschung
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Sebastian, Karl-Heinz
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Journal of business economics : JBE
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ECONIS (ZBW)
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Der Mehrwert der Marke: ein Decision-Support-Modell zur empirischen Messung des Marken-Mehrwertes
Sebastian, Karl-Heinz
;
Kolvenbach, Claus
-
1999
Persistent link: https://www.econbiz.de/10001392477
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Wie Unternehmen ihre Produkte genauer positionieren : Kunden- u. Konkurrenzanalyse in hochentwickelten Industriegütermärkten
Sebastian, Karl-Heinz
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
11
(
1989
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10001057121
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Scanner-Daten in Marktforschung und Marketingentscheidung
Simon, Hermann
;
Kucher, Eckhard
;
Sebastian, Karl-Heinz
- In:
Journal of business economics : JBE
52
(
1982
)
6
,
pp. 555-579
Persistent link: https://www.econbiz.de/10002822085
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