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Marktforschung
USA
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Advertising
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Market research
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United States
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Women
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1939-
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Advertising Effectiveness
1
Advertising effectiveness
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Art
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Auction
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Aufsatzsammlung
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Auktion
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Bank marketing
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Banking
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Bankmarketing
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Brand image
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Communication
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Consumer behaviour
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Consumers
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Corporate reputation
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Datenanalyse
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Datenaufbereitung
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Definition
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E-commerce
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Electronic Commerce
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Fernsehprogramm
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Film industry
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Filmwirtschaft
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Finanzdienstleistung
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Firmenimage
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Frauen
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Humour
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Innovation diffusion
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Innovationsdiffusion
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Stern, Barbara B.
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Bienstock, Carol C.
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Stafford, Marla Royne
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Stafford, Thomas F.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Psychology & marketing
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ECONIS (ZBW)
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Literary criticism and consumer research : overview and illustrative analysis
Stern, Barbara B.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 322-334
Persistent link: https://www.econbiz.de/10001098566
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2
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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