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A market share theoreme
Bell, David E.; Keeney, Ralph L.; Little, John D. C. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 136-141
Persistent link: https://www.econbiz.de/10001889585
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A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254
Persistent link: https://www.econbiz.de/10003774308