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Bayesian statistics in marketing
Roberts, Harry V. - In: Journal of marketing 27 (1963) 1, pp. 1-4
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002693863
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The role of research in marketing management
Roberts, Harry V. - In: Journal of marketing 22 (1957) 1, pp. 21-32
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002693974
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003794189
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Basic methods of marketing research
Lorie, James Hirsch; Roberts, Harry V. - 1951 - 1. ed., 2. impr
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000674940