During the completion of a conjoint task, fatigue, boredom, or task simplification strategies and learning effects may cause unobserved changes in individual consumer preferences. We propose a hierarchical Bayesian dynamic switching model that we call Change Point Heterogeneity model (CPHM) to...

Computer and web-based interviewing tools have made response times ubiquitous in marketing research. These data are used as an indicator of data quality by practitioners, and of latent processes related to memory, attributes and decision making by academics. We investigate a Poisson race model...