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Marketing research kit for dummies
Hyman, Michael R.
;
Sierra Jeremy J.
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2010
Persistent link: https://www.econbiz.de/10004955372
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2
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
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3
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
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4
Gain-probability diagrams in consumer research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
International journal of market research
64
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
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5
Marketing expansion in a shrinking world
Gelb, Betsy D.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000579909
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