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Problem definition in marketing
Locander, William B. (contributor);  … - 1975
Persistent link: https://www.econbiz.de/10000664700
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A team approach to managing the market research process
Locander, William B.; Scamell, Richard W. - In: MSU business topics 25 (1977) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10002393261
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Putting consumer experience back into consumer research : the philosophy and method of existential-phenomenology
Thompson, Craig J.; Locander, William B.; Pollio, Howard R. - 2009
Persistent link: https://www.econbiz.de/10003793813