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~subject:"Marktforschung"
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Marktforschung
Forecasting model
118
Prognoseverfahren
118
Theorie
111
Theory
111
Prognose
48
Forecast
47
Marketing
31
USA
25
United States
22
Consumer behaviour
21
Konsumentenverhalten
21
Time series analysis
21
Zeitreihenanalyse
21
Market research
20
Voting behaviour
20
Wahlverhalten
20
Economic forecast
19
Wirtschaftsprognose
19
Bibliometrics
17
Bibliometrie
17
Presidential election
16
Präsidentschaftswahl
16
Werbung
16
Advertising
15
Forecasting
14
Profitability
13
Strategisches Management
13
Welt
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World
13
Estimation theory
12
Schätztheorie
12
Business
11
Election
11
Wahl
11
Experten
10
Experts
10
Marketing management
10
Marketingmanagement
10
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11
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16
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3
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2
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English
20
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7
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Armstrong, J. Scott
15
Peterson, Robert A.
12
Green, Kesten C.
3
Hubbard, Raymond
3
Baumgarth, Carsten
2
Evanschitzky, Heiner
2
Albaum, Gerald S.
1
Alpert, Mark I.
1
Beltramini, Richard F.
1
Brodie, Roderick
1
Hubbard, Raymond T.
1
Jeong, Jaeseok
1
Kerin, Roger A.
1
Liszt, Howard
1
Lusk, Edward J.
1
Merunka, Dwight R.
1
Overton, Terry S.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Fundamentals of marketing research ; Vol. 4
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
Review of marketing : 1981
1
Review of marketing research : Vol. 3
1
Working paper / Department of Econometrics and Business Statistics, Monash University
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
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ECONIS (ZBW)
26
USB Cologne (EcoSocSci)
1
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1
Marketing research
Peterson, Robert A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10009587905
Saved in:
2
Marketing research
Peterson, Robert A.
-
1982
Persistent link: https://www.econbiz.de/10000055155
Saved in:
3
Market structuring by sequential cluster analysis
Peterson, Robert A.
- In:
Journal of business research : JBR
2
(
1974
),
pp. 249-264
Persistent link: https://www.econbiz.de/10002663660
Saved in:
4
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
5
On the interpretation of canonical analysis
Alpert, Mark I.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
Saved in:
6
Husband-wife report disagreement : a cross-national investigation
Peterson, Robert A.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10001058108
Saved in:
7
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
Saved in:
8
The quality of self-report data : review and synthesis
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Review of marketing : 1981
,
(pp. 5-20)
.
1981
Persistent link: https://www.econbiz.de/10002663760
Saved in:
9
Concept testing : some experimental evidence
Peterson, Robert A.
;
Liszt, Howard
- In:
Mississippi Valley journal of business and economics : …
7
(
1971/72
)
3
,
pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
Saved in:
10
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
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