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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
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A Review of Eye-Tracking Research in Marketing
Wedel, Michel; Pieters, Rik - In: Review of marketing research : Vol. 4, (pp. 123-147). 2008
Persistent link: https://www.econbiz.de/10015382789
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Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant; Pieters, Rik; Lemmens, Aurélie - In: Journal of marketing research 59 (2022) 5, pp. 941-962
Persistent link: https://www.econbiz.de/10013389255