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The rebirth of attitude research in marketing

Bagozzi, Richard P. - In: Journal of the Market Research Society : JMRS 30 (1988) 2, pp. 163-195

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Causal models in marketing

Bagozzi, Richard P. - 1980

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A holistic methodology for modeling consumer response to innovation

Bagozzi, Richard P. - In: Operations research 31 (1983) 1, pp. 128-176

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A prospectus for theory construction in marketing

Bagozzi, Richard P. - 2009

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Advanced methods of marketing research

Bagozzi, Richard P. (contributor) - 1994

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Principles of marketing research

Bagozzi, Richard P. (contributor) - 1994

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A prospectus for theory construction in marketing : revisited and revised

Bagozzi, Richard P. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 45-81). 1998

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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging

Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668

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Specification, evaluation, and interpretation of structural equation models

Bagozzi, Richard P.; Yi, Youjae - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 8-34

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The Routledge companion to marketing research

Wright, Len Tiu (ed.); Moutinho, Luiz (ed.); … - 2021

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading...

Persistent link: https://www.econbiz.de/10012384761