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Classification and regression tree analysis in marketing research
Carman, James M.; Dhar, Ravi - 1993
Persistent link: https://www.econbiz.de/10001442079
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
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The application of social class in market segmentation
Carman, James M. - 1965
Persistent link: https://www.econbiz.de/10014375621
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The design of consumer research panels : conception and administration of the Berkeley food panel
Bucklin, Louis P. - 1967
Persistent link: https://www.econbiz.de/10000328378