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Consumer research to focus R & D projects
Hauser, John R. - In: The journal of product innovation management : an … 1 (1984) 2, pp. 70-84
Persistent link: https://www.econbiz.de/10002844262
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Introduction to the special issue on marketing science and field experiments
Nelson, Leif; Simester, Duncan; Sudhir, K. - In: Marketing science 39 (2020) 6, pp. 1033-1038
Persistent link: https://www.econbiz.de/10012405723
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Prelaunch forecasting of new automobiles
Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua; Hauser, John R. - In: Management science : journal of the Institute for … 31 (1985) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
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Alternative perceptual mapping techniques : relative accuracy and usefulness
Hauser, John R.; Kopelman, Frank S. - In: Journal of marketing research : JMR 16 (1979) 4, pp. 495-506
Persistent link: https://www.econbiz.de/10002844234
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Dynamic analysis of consumer response to marketing strategies
Hauser, John R.; Wisniewski, Kenneth J. - In: Management science : journal of the Institute for … 28 (1982) 5, pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
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Intensity measures of consumer preference
Hauser, John R.; Shugan, Steven M. - In: Operations research 28 (1980) 2, pp. 278-320
Persistent link: https://www.econbiz.de/10002844290
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Conjoint analysis, related modeling, and applications
Hauser, John R.; Rao, Vithala R. - In: Marketing research and modeling : progress and …, (pp. 141-168). 2004
Persistent link: https://www.econbiz.de/10003243595
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200