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Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10004367822
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Rethinking market research in the digital world
Burke, Raymond R.; Rangaswamy, Arvind; Gupta, Sunil - In: Digital marketing : global strategies from the world's …, (pp. 226-255). 2001
Persistent link: https://www.econbiz.de/10001599867
Cover Image
Marketing research
Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998
Persistent link: https://www.econbiz.de/10000645474