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Data selection and procurement

Mela, Carl F. - In: Marketing science 30 (2011) 6, pp. 965-976

Persistent link: https://www.econbiz.de/10009427808

Issues in marketing's use of multi-attribute attitude models

Wilkie, William L.; Pessemier, Edgar A. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 428-441

Persistent link: https://www.econbiz.de/10003001569

The role of marketing research in public policy decision making

Wilkie, William L.; Gardner, David M. - In: Journal of marketing 38 (1974) 1, pp. 38-47

Persistent link: https://www.econbiz.de/10003001587

Expanding our understanding of marketing in society

Wilkie, William L.; Moore, Elizabeth S. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10009507842

Measuring long-run marketing effects and their implications for long-run marketing decisions

Bronnenberg, Bart J.; Dubé, Jean Pierre; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 367-382

Persistent link: https://www.econbiz.de/10003774410

Size and share of customer wallet

Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113

Persistent link: https://www.econbiz.de/10003557064

Size and Share of Customer Wallet

Du, Rex Yuxing - 2014

Many companies collect substantial information about their interactions with their customers.Yet information about their customers' transactions with competing firms is often sparse or nonexistent. As a result, firms are often compelled to manage customer relationships from an inward view of...

Persistent link: https://www.econbiz.de/10013059228