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Managerial and public attitudes toward ethics in marketing research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, … - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-481
Persistent link: https://www.econbiz.de/10009659130
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Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Meamber, Laurie; Venkatesh, Alladi - In: Interpretive consumer research : paradigms, …, (pp. 87-108). 2001
Persistent link: https://www.econbiz.de/10001613032
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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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Ethnography for marketing and consumer research
Venkatesh, Alladi; Crockett, David; Cross, Samantha; … - 2017
Persistent link: https://www.econbiz.de/10011600056