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Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004
Persistent link: https://www.econbiz.de/10002504222
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Applied conjoint analysis
Rao, Vithala R. - 2014
Persistent link: https://www.econbiz.de/10010216011
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Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
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Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises
Sattler, Henrik - In: Journal of business economics : JBE 67 (1997) 12, pp. 1285-1307
Persistent link: https://www.econbiz.de/10001232517
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Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
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A Bayesian approach to test market selection
Rao, Vithala R.; Winter, Frederick W. - In: Management science : journal of the Institute for … 27 (1981) 12, pp. 1351-1369
Persistent link: https://www.econbiz.de/10002679244
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Conjoint measurement for quantifying judgemental data
Green, Paul E.; Rao, Vithala R. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
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Multidimensional scaling and individual differences
Green, Paul E.; Rao, Vithala R. - In: Journal of marketing research : JMR 8 (1971) 1, pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
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Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul E.; Rao, Vithala R. - 1972
Persistent link: https://www.econbiz.de/10002542809
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117