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A procedure and estimating consumer preferences under uncertainty
Currim, Imran S.; Sarin, Rakesh K. - In: Journal of marketing research : JMR 20 (1983) 3, pp. 249-256
Persistent link: https://www.econbiz.de/10002042080
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Disaggregate tree-structured modeling of consumer choice data
Currim, Imran S. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10001054427
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Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S. - In: European journal of operational research : EJOR 201 (2010) 2, pp. 608-618
Persistent link: https://www.econbiz.de/10003924842
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A comparison of sales response predictions from demand models applied to store-level versus panel data
Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter - In: Journal of business & economic statistics : JBES ; a … 29 (2011) 2, pp. 319-326
Persistent link: https://www.econbiz.de/10009159978