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Market intelligence dissemination across functional boundaries
Maltz, Elliot; Kohli, Ajay Kumar - 1995
Persistent link: https://www.econbiz.de/10000929428
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Ties that bind : the impact of multiple types of ties with a customer on sales growth and sales volatility
Tuli, Kapil R.; Bharadwaj, Sundar G.; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 47 (2010) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10003947429
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Conducting field-based, discovery-oriented research : lessons from our market orientation research experience
Jaworski, Bernard J.; Kohli, Ajay Kumar - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 4-12
Persistent link: https://www.econbiz.de/10011741529
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Market orientation : reflections on field-based, discovery-oriented research
Carpenter, Gregory S. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 13-19
Persistent link: https://www.econbiz.de/10011741530