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Marktforschung
Marketing
34,302
Betriebswirtschaftslehre
7,308
Business economics
7,273
Marketingmanagement
4,967
Marketing management
4,745
Theorie
4,612
Theory
4,603
Deutschland
3,706
Germany
3,342
Management
3,162
Consumer behaviour
2,707
marketing
2,706
Konsumentenverhalten
2,578
Economics
1,864
USA
1,740
United States
1,566
Strategisches Management
1,476
Relationship marketing
1,266
Beziehungsmarketing
1,243
Agribusiness
1,105
Online-Marketing
1,102
Internet marketing
1,091
Marketingtheorie
1,052
Brand management
1,050
Welt
1,047
Markenführung
1,042
Marketing theory
1,042
World
1,040
Wirtschaftswissenschaft
1,038
Werbung
1,008
Market research
1,006
Advertising
879
Innovation
876
Unternehmen
814
Social Web
790
Social web
787
Strategic management
756
Agricultural and Food Policy
728
Computer science
702
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Undetermined
285
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108
CC license
4
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Book / Working Paper
835
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423
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76
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Article in journal
349
Aufsatz in Zeitschrift
349
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86
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86
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83
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74
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69
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66
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66
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58
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58
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58
Konferenzschrift
50
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39
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32
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32
Conference proceedings
29
Working Paper
26
Arbeitspapier
24
Festschrift
17
Glossar enthalten
14
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14
Case study
13
Fallstudie
13
Handbook
12
Handbuch
12
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
8
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7
Enzyklopädie
6
No longer published / No longer aquired
6
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6
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6
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5
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4
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4
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4
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4
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3
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989
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308
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28
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6
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5
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5
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3
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2
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1
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Author
All
Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
12
Hruschka, Harald
10
Kotler, Philip
8
Green, Paul E.
7
Leeflang, Peter
7
Belk, Russell W.
6
Birks, David F.
6
Donnelly, James H.
6
Peter, Jerome Paul
6
Roberts, John H.
6
Stremersch, Stefan
6
Berekoven, Ludwig
5
Eckert, Werner
5
Ellenrieder, Peter
5
Ferrell, O. C.
5
Franses, Philip Hans
5
Hanssens, Dominique M.
5
Kumar, V.
5
Kuß, Alfred
5
Lehmann, Donald R.
5
Lindgreen, Adam
5
Parsons, Leonard J.
5
Pride, William M.
5
Rossi, Patricia
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Tull, Donald S.
5
Wedel, Michel
5
Wind, Yoram
5
Aaker, David A.
4
Alexander, Ralph S.
4
Bijmolt, Tammo H. A.
4
Cross, James S.
4
Di Benedetto, C. Anthony
4
Farris, Paul W.
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Hüttner, Manfred
4
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American Marketing Association
21
Academy of Marketing Science
4
Edward Elgar Publishing
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
Esomar
3
European Association for Industrial Marketing Research
3
European Society for Opinion and Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
American Management Association
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Annual Workshop on Marketing Research <10., 1981>
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of business research : JBR
14
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
10
Journal of marketing
10
Journal of marketing analytics : JMA
10
Europäische Hochschulschriften / 5
9
Journal of marketing management : MM
9
Journal of marketing research : JMR
8
Springer eBook Collection
8
International journal of market research
7
Lehrbuch
7
Marketing intelligence & planning
7
Marketing science
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Journal of the Academy of Marketing Science
6
Marketing theory
6
Prentice-Hall international series in management
6
European journal of marketing
5
International series in quantitative marketing
5
Journal of business economics : JBE
5
Journal of historical research in marketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
JETRO books on-demand
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing and consumer services
4
Organisation und praktische Anwendung
4
The Cornell hospitality quarterly
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Bibliography series / American Marketing Association
3
Emerald insight
3
European journal of marketing : EJM
3
Hochschulschriften zur Betriebswirtschaftslehre
3
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Source
All
ECONIS (ZBW)
1,222
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Special issue of
marketing
science on big data : integrating
marketing
, statistics, and computer science
2016
Persistent link: https://www.econbiz.de/10011498805
Saved in:
2
Academic research in
marketing
and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
3
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
4
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10000707700
Saved in:
5
Marketing
: Einführung in Theorie und Praxis
Scharf, Andreas
;
Schubert, Bernd
-
2001
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001555237
Saved in:
6
Management science in
marketing
Montgomery, David B.
;
Urban, Glen L.
-
1969
Persistent link: https://www.econbiz.de/10000049819
Saved in:
7
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
8
Yearbook of
marketing
and consumer research
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und …
-
Berlin : Duncker & Humblot
-
1.2003 - 6.2008; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10001924340
Saved in:
9
Research at the
marketing
/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on
Marketing
and Entrepreneurship
Hills, Gerald E.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10001872641
Saved in:
10
Modern
marketing
management : an integrated approach
Mauser, Ferdinand F.
-
1961
Persistent link: https://www.econbiz.de/10002480097
Saved in:
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