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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004947228
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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2007 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003451768
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Essentials of marketing research
Zikmund, William G.; Babin, Barry J. - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003871091
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie; Babin, Barry J.; Verghote, Caroline - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
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Exploring marketing research
Zikmund, William G. - 2007 - 9. ed. [internat. student ed.]
Persistent link: https://www.econbiz.de/10013485271