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~subject:"Marktforschung"
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Marktforschung
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Cadotte, Ernest R.
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Jenkins, Roger L.
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Woodruff, Robert B.
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Journal of marketing research : JMR
1
The management of strategy in the marketplace
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ECONIS (ZBW)
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Market opportunity analysis for new products
Cadotte, Ernest R.
- In:
The management of strategy in the marketplace
,
(pp. 101-128)
.
2003
Persistent link: https://www.econbiz.de/10001824936
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
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