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Marktforschung
Marketing
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Marketing theory
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Almeida, Luis Tadeu
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Competitive intelligence, analysis and strategy : creating organisational agility
1
European journal of operational research : EJOR
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Journal of strategic marketing
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The SAGE handbook of marketing theory
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ECONIS (ZBW)
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1
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
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2
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
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3
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009680266
Saved in:
4
Revealing doctors' prescribing choice dimensions with multivariate tools : a perceptual mapping approach
Monteiro, Carlos M. F.
;
Dibb, Sally
;
Almeida, Luis Tadeu
- In:
European journal of operational research : EJOR
201
(
2010
)
3
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003959911
Saved in:
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