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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
51
Konsumentenverhalten
50
Beziehungsmarketing
32
Relationship marketing
32
Theorie
30
Theory
30
Bayesian inference
17
Customer value
17
Kundenwert
17
Bayes-Statistik
16
Internet marketing
13
Online-Marketing
13
Market research
11
Advertising effects
10
USA
10
United States
10
Werbewirkung
10
customer lifetime value
10
Forecasting model
9
Prognoseverfahren
9
Experiment
8
Game theory
7
Preismanagement
7
Pricing strategy
7
Probability theory
7
Spieltheorie
7
Wahrscheinlichkeitsrechnung
7
Advertising
6
Distribution channel
6
Feldforschung
6
Field research
6
Food retailing
6
Kundenbindungsprogramm
6
Lebensmitteleinzelhandel
6
Loyalty program
6
Marketing
6
Pareto efficiency
6
Pareto-Optimum
6
Social Web
6
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1
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English
11
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Bradlow, Eric T.
9
Fader, Peter
2
Hui, Sam K.
2
Braun, Michael
1
Chandon, Pierre
1
Dahan, Ely
1
Ding, Min
1
Dubé, Jean-Pierre
1
Evgeniou, Theodoros
1
Feit, Elea McDonnell
1
Gordon, Brett R.
1
Hutchinson, J. W.
1
Kim, Hye-jin
1
Langhe, Bart de
1
Lee, Thomas Y.
1
Netzer, Oded
1
Padmanabhan, Balaji
1
Park, Young-hoon
1
Puntoni, Stefano
1
Schwartz, Eric M.
1
Staelin, Richard
1
Thomadsen, Raphael
1
Toubia, Olivier
1
Young, Scott H.
1
Zantedeschi, Daniel
1
Zheng, Zhiqiang
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Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Information systems research : ISR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
11
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1
Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
Saved in:
2
From business intelligence to competitive intelligence : inferring competitive measures using augmented site-centric data
Zheng, Zhiqiang
;
Fader, Peter
;
Padmanabhan, Balaji
- In:
Information systems research : ISR
23
(
2012
)
3/1/2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10009656045
Saved in:
3
Leveraging digital advertising platforms for consumer research
Braun, Michael
;
Langhe, Bart de
;
Puntoni, Stefano
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
Saved in:
4
Automated marketing research using online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
Saved in:
5
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
6
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
7
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
8
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
9
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
10
Beyond conjoint analysis : advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
Saved in:
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