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A framework for measuring the quality of long-term business relationships
Floh, Arne - In: Der Markt : international journal of marketing 47 (2008) 4, pp. 163-168
Persistent link: https://www.econbiz.de/10003835955
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Towards a new paradigm of measurement in marketing
Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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Neurowissenschaftliche Methoden in der praktischen Marktforschung : status quo und Zukunftsszenarien
Koller, Monika; Brenner, Gerhard - In: NeuroPsychoEconomics 5 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10008758563
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Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 337-342
Persistent link: https://www.econbiz.de/10014333978