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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
13
Konsumentenverhalten
13
Cognition
5
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Personality psychology
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Persönlichkeitspsychologie
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Brand management
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Labroo, Aparna A.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.
;
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
2
,
pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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2
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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