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~subject:"Marktforschung"
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Marktforschung
Theorie
40
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35
Marketingmanagement
35
Consumer behaviour
30
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30
Zeitreihenanalyse
27
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26
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26
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21
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21
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19
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English
21
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Hanssens, Dominique M.
15
Dekimpe, Marnik G.
6
Parsons, Leonard J.
5
Schultz, Randall L.
5
Franses, Philip Hans
2
Heerde, Harald J. van
2
Mizik, Natalie
2
Alba, Joseph W.
1
An, Jake T.
1
Cleeren, Kathleen
1
DeSarbo, Wayne
1
Dekimpe, M. G.
1
Deleersnyder, Barbara
1
Ding, Yu
1
Fischer, Marc
1
Golder, Peter N.
1
Hanssens, D.M.
1
Hansses, Dominique M.
1
Jedidi, Kamel
1
Kim, Darren S. U.
1
Kornelis, Marcel
1
Leeflang, Peter
1
Lehmann, Donald R.
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Lynch, John G.
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1
Naik, Prasad A.
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1
Shin, Hyun
1
Srinivasan, Shuba
1
Vanhuele, Marc
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in quantitative marketing
2
International series in quantitative marketing : ISQM
2
Journal of the Academy of Marketing Science
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Continuing to broaden the marketing concept
1
Continuing to broaden the marketing concept : making the world a better place
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Edward Elgar E-Book Archive
1
International Series in Quantitative Marketing
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
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ECONIS (ZBW)
21
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1
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 91-97
Persistent link: https://www.econbiz.de/10014631582
Saved in:
2
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hansses, …
-
2006
Persistent link: https://www.econbiz.de/10003381145
Saved in:
3
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
4
Business cycle research in marketing : a review and research agenda
Dekimpe, Marnik G.
;
Deleersnyder, Barbara
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011865098
Saved in:
5
Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
Saved in:
6
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
7
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
8
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
9
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
10
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
2002
-
2. ed., 2. print
Persistent link: https://www.econbiz.de/10001629142
Saved in:
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