Purpose The purpose of this paper is to forward an extension of reception analysis as a way to incorporate and give insight to social media mediations and big data in a qualitative marketing perspective. We propose a research method that focuses on discursive developments in consumer debates for...

For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This study investigates the citation in green...