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CONSUMER RESEARCH FOR MANAGEMENT DECISIONS / MELVIN PRINCE WITH THE COLLABORATION OF IRENE A. SILBERT
Prince, Melvin - 1982
Persistent link: https://www.econbiz.de/10004649720
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Leading edge marketing research : 21st-century tools and practices
Kaden, Robert J. (ed.); Linda, Gerald (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10013547620
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198
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Uniting theory and empirical research : marketing research and market sensing
Prince, Melvin; Gabay, Gillie; Priporas, … - In: Quantitative research methods in consumer psychology : …, (pp. 272-297). 2019
Persistent link: https://www.econbiz.de/10011954831
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Leading edge marketing research : 21st-century tools and practices
Kaden, Robert J. (contributor); Linda, Gerald (contributor);  … - 2012 - Online-Ausg.
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research
Persistent link: https://www.econbiz.de/10013207980