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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
11
Konsumentenverhalten
11
Game theory
10
Theorie
9
Theory
9
Spieltheorie
8
game theory
7
Dauerhafte Konsumgüter
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Distribution channel
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Durable goods
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Marketing
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Vertriebsweg
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Marketing management
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Marketingmanagement
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Marketing theory
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Marketingtheorie
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durable goods
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Advertising
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Advertising effects
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Consumer goods
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Franchising
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Konsumgüter
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Market research
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Preismanagement
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Price discrimination
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Pricing strategy
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Risiko
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Risk
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Werbewirkung
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Werbung
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price discrimination
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Age group
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Altersgruppe
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Consumer attitudes
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Copyright infringement
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Demand
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Dienstleistungssektor
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Desai, Preyas S.
2
Amaldoss, Wilfred
1
Chen, Kay-yut
1
Desai, Preyas
1
Feinberg, Fred M.
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Ho, Teck-Hua
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Iyer, Ganesh
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Krishna, Aradhna
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Sudhir, K.
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Marketing science
2
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S.
- In:
Marketing science
31
(
2012
)
6
,
pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
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2
Editorial: New editorial structure for Marketing Science
Desai, Preyas S.
;
Feinberg, Fred M.
;
Iyer, Ganesh
; …
- In:
Marketing science
33
(
2014
)
2
,
pp. 163-164
Persistent link: https://www.econbiz.de/10010358798
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3
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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