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Linking practitioner dilemmas and research metrics across an integrated marketing curriculum

Flight, Richard L. - In: Journal of marketing education : JME 43 (2021) 3, pp. 317-332

Persistent link: https://www.econbiz.de/10012662596

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

Are results from non-hypothetical choice-based conjoint analyses and non-hypothetical recoded-ranking conjoint analyses similar?

Akaichi, Faical; Nayga, Rodolfo M. <Jr.>; Gil, José María - In: American journal of agricultural economics 95 (2013) 4, pp. 949-963

Persistent link: https://www.econbiz.de/10010203440

Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies

Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and resource economics review : ARER 42 (2013) 3, pp. 518-541

Persistent link: https://www.econbiz.de/10010251330

Customer-oriented benefit segmentation : an integrated approach

Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10010400546

PIE : a holistic preference concept and measurement model

Kim, Hye-jin; Park, Young-hoon; Bradlow, Eric T.; Ding, Min - In: Journal of marketing research : JMR 51 (2014) 3, pp. 335-351

Persistent link: https://www.econbiz.de/10010380954

A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis

Peral Peral, Begoña; Rey, Joaquina Rodríguez-Bobada; … - In: The international journal of management science and … (2012) 3, pp. 38-62

The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...

Persistent link: https://www.econbiz.de/10010350250

Accounting for word-of-mouth effects in preference-based market forecasts

Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10010424869

An application of conjoint analysis to consumer preference for beverage products in Nigeria

Oyatoye, Emmanuel Olateju; Adebiyi, Sulaimon Olanrewaju; … - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 6, pp. 43-56

Persistent link: https://www.econbiz.de/10010342054

Consumers' shrimp purchasing preferences : an application of conjoint analysis

Wirth, Ferdinand F. - In: Journal of food products marketing 20 (2014) 2, pp. 182-195

Persistent link: https://www.econbiz.de/10010345579