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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Participant photography in visual ethnography
Brace-Govan, Jan - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 735-750
Persistent link: https://www.econbiz.de/10003597766
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Mobile phones as an extension of the participant observer's self : reflections on the emergent role of an emergent technology
Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie - In: Qualitative market research : an international journal 14 (2011) 3, pp. 258-273
Persistent link: https://www.econbiz.de/10009261195
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Gendering theory in marketing and consumer research, (pp. 74-98). 2017
Persistent link: https://www.econbiz.de/10011610777
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Mixed methods designs in marketing research
Harrison, Robert L.; Reilly, Timothy M. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10008858058