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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
40
Konsumentenverhalten
39
Consumption theory
9
Konsumtheorie
9
Theory
9
Marketing theory
8
Marketingtheorie
8
Theorie
8
Ethnologie
6
Ethnology
6
Brand management
5
Markenführung
5
Service-Dominant Logic
5
Service-dominant logic
5
USA
5
Verbraucherverhalten
5
Coffee farming
4
Fair trade
4
Fairer Handel
4
Kaffeeanbau
4
Market research
4
Marketing
4
Niger
4
Time
4
United States
4
Zeit
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Consumer society
3
Cultural identity
3
Gastronomie
3
Guatemala
3
Konsumgesellschaft
3
Kulturelle Identität
3
Legitimacy
3
Legitimität
3
Luxury goods
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Luxusgüter
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English
4
Author
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Arnould, Eric J.
4
Cayla, Julien
2
Askegaard, Søren
1
Epp, Amber
1
Kjeldgaard, Dannie
1
Published in...
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Beyond Hofstede : culture frameworks for global marketing and management
1
Journal of marketing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The handbook of marketing research : uses, misuses, and future advances
1
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ECONIS (ZBW)
4
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1
Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
Saved in:
2
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
3
Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
Saved in:
4
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
Saved in:
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