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Marktforschung
Consumer behaviour
79
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73
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19
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19
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17
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Huber, Joel
10
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Journal of marketing research : JMR
4
Conjoint measurement : methods and applications
3
Marketing : ZFP ; journal of research and management
2
Conjoint measurement : methods and applications ; with 91 tables
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Legends in marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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1
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Saved in:
2
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
3
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
4
How virtual reality affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
5
Predicting preferences on experimental bundles of attributes : a comparison of models
Huber, Joel
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 290-297
Persistent link: https://www.econbiz.de/10002994223
Saved in:
6
Understanding retail experiences - the case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
Saved in:
7
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 393-410)
.
1999
Persistent link: https://www.econbiz.de/10001444736
Saved in:
8
Effects of competitive context and of additional information on price sensitivity
Huber, Joel
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
Saved in:
9
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 479-496)
.
2001
Persistent link: https://www.econbiz.de/10001690284
Saved in:
10
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 505-522)
.
2003
Persistent link: https://www.econbiz.de/10001998778
Saved in:
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