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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
20
Konsumentenverhalten
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Emotion
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Advertising effects
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Werbewirkung
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India
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Indien
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Relationship marketing
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Impulse buying
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Dienstleistungsqualität
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Sales promotion
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Service quality
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Verkaufsförderung
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Werbung
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Brand management
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Comparative advertising
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Consumer impulsiveness
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Content analysis
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Customer satisfaction
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Markenführung
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Market research
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Vergleichende Werbung
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Ambivalence
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Arzneimittel
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Cataract
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Clinic-intercept
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Sharma, Piyush
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Sivakumaran, Bharadhwaj
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Marshall, Roger
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Mohan, Geetha
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Journal of business research : JBR
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Journal of marketing management : MM
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Marketing intelligence & planning
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ECONIS (ZBW)
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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2
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
3
Using Schmid-Leiman solution with higher-order constructs in marketing research
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Mohan, Geetha
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 513-526
Persistent link: https://www.econbiz.de/10013393473
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