Similar Search Results

Application specific communication stack for computationally intensive market research internet information system

Kurz, Peter; Sikorski, Andrzej - In: Business information systems : 14th International …, (pp. 207-217). 2011

Persistent link: https://www.econbiz.de/10009234071

Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results

Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20

Persistent link: https://www.econbiz.de/10012149198

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Unobserved Preference Changes in Conjoint Analysis

Otter, Thomas; Fruhwirth-Schnatter, Sylvia; Tuchler, Regina - 2006

During the completion of a conjoint task, fatigue, boredom, or task simplification strategies and learning effects may cause unobserved changes in individual consumer preferences. We propose a hierarchical Bayesian dynamic switching model that we call Change Point Heterogeneity model (CPHM) to...

Persistent link: https://www.econbiz.de/10014026802

The dimensionality of customer satisfaction survey responses and implications for driver analysis

Büschken, Joachim; Otter, Thomas; Allenby, Greg M. - In: Marketing science 32 (2013) 4, pp. 533-553

Persistent link: https://www.econbiz.de/10009787941

Implications of linear versus dummy coding for pooling of informations in hierarchical models

Otter, Thomas; Kosyakova, Tetyana - In: Quantitative marketing and marketing management : …, (pp. 171-190). 2012

Persistent link: https://www.econbiz.de/10009621120

Sequential sampling models of choice : some recent advances

Otter, Thomas; Johnson, Joe; Rieskamp, Jörg; Allenby, … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 255-267

Persistent link: https://www.econbiz.de/10003774316

An integrated model of discrete choice and response time

Otter, Thomas; Allenby, Greg M.; Zandt, Trish van - In: Journal of marketing research : JMR 45 (2008) 5, pp. 593-607

Persistent link: https://www.econbiz.de/10003770584