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The Asymmetric Effects of Posi...
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Marktforschung
Consumer behaviour
37
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37
Brand image
17
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17
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16
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12
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12
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Baumgartner, Hans
16
Weijters, Bert
8
Steenkamp, Jan-Benedict E. M.
3
Jong, Martijn G. de
2
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1
Deltomme, Berre
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Journal of marketing research : JMR
4
Emerald insight
1
Foundations and trends in marketing : FTMKT
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
16
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1
Repetitive purchase behavior
Baumgartner, Hans
- In:
Quantitative marketing and marketing management : …
,
(pp. 269-286)
.
2012
Persistent link: https://www.econbiz.de/10009621761
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2
Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian
- In:
Journal of business economics : JBE
65
(
1995
)
10
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
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3
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
4
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
5
Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
Saved in:
6
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
7
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
8
Response biases in marketing research
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E. M.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 95-109)
.
2006
Persistent link: https://www.econbiz.de/10003420105
Saved in:
9
Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
Saved in:
10
Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John
;
Baumgartner, Hans
;
Smith, Keith Marion
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 92-108
Persistent link: https://www.econbiz.de/10011865107
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