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Marktforschung
Consumer behaviour
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Consumer behavior review : CBR
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Journal of marketing analytics : JMA
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The journal of brand management : an international journal
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Celebrating failure : learning lessons from a leading consumer behavior journal's retractions
Moussa, Salim
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013532235
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A two-step item response theory procedure for a better measurement of marketing constructs
Moussa, Salim
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011539923
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3
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
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