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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Sequential market basket analysis
Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2010 - 6. ed., global ed.
Persistent link: https://www.econbiz.de/10004944627
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10004890670
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Marketing research : an applied orientation
Malhotra, Naresh K. - 2004 - 4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855