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~subject:"Marktforschung"
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Marktforschung
Theorie
32
Theory
32
Market research
12
Datenanalyse
11
Conjoint analysis
9
Conjoint-Analyse
9
Klassifikation
9
Marketing
9
Operations Research
8
Cluster analysis
7
Deutschland
7
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6
Germany
6
Marketing management
6
Marketingmanagement
6
Mathematical programming
6
Mathematische Optimierung
6
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6
MARK 2 MAN
5
Operations research
5
Preismanagement
5
Pricing strategy
5
Statistik
5
Consumer behaviour
4
Datenauswertung
4
Entscheidungstheorie
4
Konsumentenverhalten
4
Qualitative Daten
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Statistik Klassifikationsanalyse
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Computerunterstütztes Verfahren
3
E-commerce
3
Electronic Commerce
3
Internet
3
Kongress
3
Management information system
3
Management-Informationssystem
3
Multivariate Analyse
3
Product design
3
Produktgestaltung
3
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English
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German
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Gaul, Wolfgang
13
Baier, Daniel
4
Aust, Eberhard
2
Schader, Martin
2
Decker, Reinhold
1
Förster, Friedrich
1
Nishisato, Shizuhiko
1
Pfeifer, Dietmar
1
Schiller, Karla
1
Wartenberg, Frank
1
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Conjoint measurement : methods and applications
2
Entscheidungsunterstützung für ökonomische Probleme
1
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Quantitative Methoden der Unternehmungsplanung
1
Quantitative Wirtschafts- und Unternehmensforschung : Ergebnisband des St. Galler Symposiums 1979 ; mit 27 Tabellen
1
Studies in classification, data analysis, and knowledge organization
1
Ökonomie und Mathematik : Rudolf Henn zum 65. Geburtstag
1
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ECONIS (ZBW)
14
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Wissensbasierte Marketing-Datenanalyse : das WIMDAS-Projekt
Gaul, Wolfgang
(
ed.
);
Schader, Martin
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013389669
Saved in:
2
Anordnung und Klassifikation von Objekten bei qualitativen Merkmalen
Schader, Martin
-
1978
Persistent link: https://www.econbiz.de/10000077597
Saved in:
3
Zum Einsatz von Datenanalysemethoden in der Marktforschung
Gaul, Wolfgang
- In:
Ökonomie und Mathematik : Rudolf Henn zum 65. Geburtstag
,
(pp. 396-408)
.
1987
Persistent link: https://www.econbiz.de/10001267147
Saved in:
4
Market research and the rise of the Web : the challenge
Gaul, Wolfgang
- In:
Marketing research and modeling : progress and …
,
(pp. 103-113)
.
2004
Persistent link: https://www.econbiz.de/10003243542
Saved in:
5
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel
;
Gaul, Wolfgang
- In:
Conjoint measurement : methods and applications
,
(pp. 97-120)
.
1999
Persistent link: https://www.econbiz.de/10001444668
Saved in:
6
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
Gaul, Wolfgang
(
contributor
);
Pfeifer, Dietmar
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000919184
Saved in:
7
Typologisierung deutscher Marktforschungsinstitute : Ergebnisse e. empir. Studie
Gaul, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
3
,
pp. 163-172
Persistent link: https://www.econbiz.de/10001015048
Saved in:
8
A unifying approach to benefit segmentation and product line design based on rank order conjoint data
Aust, Eberhard
- In:
From data to knowledge : theoretical and practical …
,
(pp. 289-297)
.
1995
Persistent link: https://www.econbiz.de/10001291140
Saved in:
9
Gewinnorientierte Produktliniengestaltung unter Berücksichtigung des Kundennutzens
Gaul, Wolfgang
- In:
Journal of business economics : JBE
65
(
1995
)
8
,
pp. 835-855
Persistent link: https://www.econbiz.de/10001183811
Saved in:
10
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
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