Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in...

Entwicklung der Makroumwelt des Tourismusmarktes -- Analyse des Phänomens Luxus -- Verhaltenswissenschaftliche Erklärungen des Luxuskonsums -- Marketingmanagement von Luxusanbietern -- Luxus und Tourismusangebot -- Luxusrelevanz ausgewählter Megatrends im Tourismus -- Analyse und...

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. This book analyzes the topic in detail with contributions from both recognized scientists and prominent executives in the luxury business. It...