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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
57
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pay what you want
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price discrimination
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social preferences
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customer-driven pricing mechanisms
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Spann, Martin
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Beiträge zur betriebswirtschaftlichen Forschung
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle : [Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. im Jahre 2002 in München]
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of forecasting
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The journal of product innovation management : an international publication of the Product Development & Management Association
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WHU-Forschungspapier
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Virtuelle Börsen als Instrument zur Marktforschung
Spann, Martin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001717267
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2
Using experimental stock markets to identify innovative users
Spann, Martin
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004857945
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3
Opportunities of virtual stock markets to support new product development
Skiera, Bernd
;
Spann, Martin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 227-242)
.
2004
Persistent link: https://www.econbiz.de/10002504835
Saved in:
4
Einsatzmöglichkeiten virtueller Börsen in der Marktforschung
Spann, Martin
;
Skiera, Bernd
- In:
Finanzwirtschaftliche Information, Anreizgestaltung und …
,
(pp. 25-48)
.
2004
Persistent link: https://www.econbiz.de/10002222297
Saved in:
5
Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, Christian
;
Spann, Martin
- In:
Journal of forecasting
33
(
2014
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10010424869
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6
New product development 2.0 : preference markets - how scalable securities markets identify winning products concepts and attributes
Dahan, Ely
;
Soukhoroukova, Arina
;
Spann, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 937-954
Persistent link: https://www.econbiz.de/10008736820
Saved in:
7
Preference markets in new product development
Dahan, Ely
;
Soukhoroukova, Arina
;
Spann, Martin
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
Saved in:
8
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
9
Marketing analytics using anonymized and fragmented tracking data
Kakatkar, Chinmay
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012016494
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