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Marktforschung
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Hill, Ronald Paul
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
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2
Wither vulnerable consumers? : meaningful dialogue about marketplace vulnerability
Hill, Ronald Paul
- In:
The journal of services marketing
38
(
2024
)
7
,
pp. 805-808
Persistent link: https://www.econbiz.de/10015110624
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3
The transformative consumer research movement
Davis, Brennan
;
Ozanne, Julie L.
;
Hill, Ronald Paul
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011618657
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4
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
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5
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
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6
Religiosity scales in marketing research
Minton, Elizabeth A.
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2619-2645
Persistent link: https://www.econbiz.de/10014448564
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7
On the role of scarcity in marketing : identifying research opportunities across the 5Ps
Roux, Caroline
;
Goldsmith, Kelly
;
Cannon, Christopher
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1197-1202
Persistent link: https://www.econbiz.de/10014446555
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8
Marketing and consumer research in the public interest
Hill, Ronald Paul
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004305470
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